Innocent produced a series of magnets featuring letters of the alphabet illustrated by an object or subject starting with this letter. Here we see V illustrated by Vikings, using the most well known symbolism of horned helmets, shield, axe and ship.…
Artwork by Youghal artist John O'Mahony, featuring a Viking with beard and horned helmet. Youghal was founded as a temporary settlement by the Vikings, but there is little tangible reminder of this Viking heritage.
A boat with the name 'Viking' and an image of a horned helmet. Seen on Regent's Canal in Hackney. The name Viking is a popular one for boats, particularly in the UK.
A restaurant and accommodation in Howth, Co. Dublin named after the Hiberno-Norse King of Dublin, King Sitric (Sigtryggr). They use a horned helmet in their logo.
A 'Viking' style Irish horned hat from Landsdowne Kid's Hats, seen in Dublin airport. One of the few examples of appropriation of Viking and Norse culture at a national level.
Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)
A doll with wild beard and horned helmet - the two most instantly recognisable signifiers of the vikings in the tourist industry. Produced by Memories of Denmark.
A promoter in Viking dress (with horned helmet) directing customers to Leo Burdock fish and chips in Temple Bar. The restaurant appears to be capitalising on the Viking heritage of Dublin.
Furniture shop in Lerwick, Shetland incorporating a small Viking figure with horned helmet in the logo. Their advert reads 'Delivering furniture is much easier these days'.