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Smorgas Viking-Style Buffet, Seoul

Restaurant opened in 1958, billed as a 'Viking-Style' buffet. Rooms inside are named after the gods, including 'Odin Hall', and the logo is a dragon. The restaurant serves international and Viking food.

Tags: Asia, Branding, Business, Commercial, Dragons, Heritage, Korea, Legacy, Logo, Misconceptions, Modern, Reception, Restaurants, Viking

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