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Denmark snow-globe souvenir with viking troll
A souvenir snow-globe with a troll drinking from a flagon and sporting a horned helmet and axe, next to a small viking ship. Seen in Copenhagen airport.
Description of Vikings in the branding of Crowberry Liqueur
Crowberry Liqueur, produced by Reykjavik Distillery. The description of the product begins 'Are you looking for a real Viking experience...'
Detail from an Icelandic T-Shirt Souvenir
T-Shirt from and Icelandic Tourist shop depicting three small vikings with horned helmets.
Durex Advert featuring Vikings
A commercial spot that shows the secret part of Vikings' lives.
Einstök Icelandic ales with Viking branding
Ales produced by Einstök ölgerð, and featuring a viking with beard and horned helmet on the label (the Einstök logo).
Elysian Elixirs E-Cigarettes featuring 'Norse God' flavours
Elysian Elixirs E-Cigarettes brand their different flavours on gods, including Baldr and Mjolnir photographed in Weymouth, and Skadi on the website http://www.elysianelixirs.com
Explanation of the Bluetooth logo at Kongernes Jelling
The logo for Bluetooth short-range wireless technology is a bind rune made up of the initials of Harald Bluetooth's name using the runes of the younger futhark: ᚼ (H) (Hagall) and ᛒ (B) (Bjarkan), as explained in the exhibition at Kongernes…
Faxe Premium Beer from Faxe Bryggeri A/S
'Faxe' is Royal Unibrew's strategic export brand, and features a Viking with horned helmet as its logo. This photo was taken in Italy, by Kathryn Maude.
Filt (Cigarette Filter Papers) with Runic Lettering
Cigarette papers ('Filt') using runes in their branding. Icelandic company. If you have any more information about this item, please let us know!
Freia Bakepulver
Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.
Freia Chocolates
Freia began as a brand in Oslo in 1889 when the factory was first founded to produce chocolate. The reason for the name of the company is not known, but Freia is one way of spelling the Norse goddess' name.
Freia Chocolates Tin
This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.
Freja Pendant Souvenir in Kalundborg Museum
A pendant based on a Viking-Age find from Tiss
Freya Lingerie
The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.
Freyja Jewellery Shop, Oslo
Freyja is known for Brisingamen, the necklace, and this shop appears to sell a wide range of jewellery of which she might have approved.
Gamalost fra Vik (old cheese from Vik)
Gamalost (lit. 'old cheese') is a traditional cheese from Norway, made with skimmed cow's milk. It has a long pedigree, and this product claims it goes back to the Vikings. It uses interlace artwork on the packaging to reinforce this fact. Tine SA is…
Game: Vikings - Wolves of Midgard
An article about the forthcoming Playstation game Vikings: Wolves of Midgard. The game uses Norse mythology and players take on the role of a Viking or Shieldmaiden trying to defend Midgard.
Guesthouse Odinn
Guesthouse Odinn is at 9 Óðinsgata in Reykjavik. Nine is a number associated with the god Odin.
Guldhorn Souvenir Brooch in Kalundborg Museum
Brooch, based on the larger of the (destroyed) Pre-Viking Golden Horns of Gallehus.
Hagar the Horrible Beer Steins
Beer steins featuring Hagar the Horrible (aka Harald Hirmuinen) in Finland. From left to right, they read 'That's it!', 'Searching for an equaliser', and 'Man of the house'.