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Branding of Muddy Bay Furniture in Lerwick (Hyperlink)
Furniture shop in Lerwick, Shetland incorporating a small Viking figure with horned helmet in the logo. Their advert reads 'Delivering furniture is much easier these days'.
Branding: Nordic Ice
The Nordic Ice brand uses a stereotypical Viking with a horned helmet as its logo. It is made by Temperatsure.
Branding: York Beer and Cider Festival 2016
York Beer and Cider Festival is being marketed with a Viking in a horned helmet called Beerwulf.
Café Sejd in Jelling
Café Sejd is locates on Gormstorv 7a in Jelling (Denmark).
Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…
Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…
Clontarf Whiskey
Clontarf whiskey named for the battle of Clontarf in 1014 when Brian Boru defeated a Viking army. The whiskey's story fails to mention that Brian Boru had Viking allies, or that he died in the battle.
Coin from the The Irish National Heritage Park in Wexford showing a Viking ship
Souvenir coin from the Heritage Park featuring a Viking ship. The Heritage park itself features several reconstructed Viking houses.
Commercial Thør Sparkling Beverage
Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.
Commercial: Medi-Evil Berserker Pre-Workout
Medi-Evil Nutrition markets one of its pre-workout formulae as 'Berserker', claiming that it is 'Inspired by the legendary warfare fury of the Norse Vikings. Medi-Evil Berserker™ was forged on the gym battlefields, and contains one of the largest…
Commercial: Thor's Tipi Bar
Thor's Tipi Bar is a pop-up Christmas bar that can be found in Sheffield, York and Leeds. It advertises itself as a friendly Viking bar where little Vikings are welcome, and uses the tagline 'Drink Feast Conquer Repeat'.
Conference Presentation: Bergdís Þrastardóttir, ‘ The PhD in the World of Viking Entrepreneurship’
Bergdís Þrastardóttir (Valkyrja adventures), ‘ The PhD in the World of Viking Entrepreneurship’. Chaired by Christina Lee. Presentation at the IRC-Funded Conference ''Rediscovering the Vikings', UCC, 25 Nov. 2016.
Copenhagen T-Shirt with horned helmet
A T-Shirt design featuring a skull with horned helmet, under the label 'Copenhagen'. Seen in Copenhagen airport.
Dan Dry Hand Dryer
A hand dryer in the Tivoli Gardens, Copenhagen. The company uses a Viking warrior in the colours of the Danish flag as their logo. Naturally, the figure has a horned helmet.
Danish beer steins with various viking motifs
These souvenir steins include typical images associated with the Vikings: horned helmets, weapons, viking ships, and beards! Seen in Copenhagen airport.
Danish souvenir magnet featuring a horned helmet
A souvenir from Copenhagen drawing on the misconception of horned helmets as a recognisable symbol of Denmark
Danish Troll Souvenir with Shield
Trolls with horned helmets and a shield with Danish flag design. Souvenir seen in Copenhagen airport.
Dansk Mjød Logo
Dansk Mjød is a brewer in Billund, Denmark that produces mead and mead-based products including beer, mustard and bitters.
Dansk Viking Bitters with Mead
A 30% Danish bitter based on mead and produced by Dansk Mjød
De Viking Lunchbar, Nijmegen
Viking branded cafe / restaurant in Nijmegen with a sketch of a horned helmet and mustache as its logo.
Dechen Forestry Crew with Viking Safety Wear
From Contributor: "This is a great group of people I have the privilege of working with this summer, they are from the Tsilhqot’in Nation in western B.C. Canada, and although First Nation / Viking contact may be limited to brand logos on safety…
Denmark snow-globe souvenir with horned helmet
A souvenir snow-globe with a viking warrior with horned helmet within a globe supported by a horned helmet. Seen in Copenhagen airport.