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Blue Viking Pizza
A Romanian pizza restaurant using a Viking logo to promote itself.
Bluetooth Logo
The logo for Bluetooth short-range wireless technology is a bind rune made up of the initials of Harald Bluetooth's name using the runes of the younger futhark: ᚼ (H) (Hagall) and ᛒ (B) (Bjarkan). This tenth-century King of Denmark famously…
Boat named Viking photographed in Amsterdam
A small boat named Viking, with a stylised Viking head with beard and horned helmet. Seen on the canal in central Amsterdam.
Branding of Muddy Bay Furniture in Lerwick (Hyperlink)
Furniture shop in Lerwick, Shetland incorporating a small Viking figure with horned helmet in the logo. Their advert reads 'Delivering furniture is much easier these days'.
Branding of Orka Coaching Cork
Branding of Orka coaching, Cork, a strength and conditioning gym that takes its name from Old Norse and its branding from a bind rune of the first two letters (o and r).
Branding: Nordic Ice
The Nordic Ice brand uses a stereotypical Viking with a horned helmet as its logo. It is made by Temperatsure.
Branding: York Beer and Cider Festival 2016
York Beer and Cider Festival is being marketed with a Viking in a horned helmet called Beerwulf.
Café Sejd in Jelling
Café Sejd is locates on Gormstorv 7a in Jelling (Denmark).
Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…
Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…
Canal boat named Viking
A boat with the name 'Viking' and an image of a horned helmet. Seen on Regent's Canal in Hackney. The name Viking is a popular one for boats, particularly in the UK.
Clontarf Whiskey
Clontarf whiskey named for the battle of Clontarf in 1014 when Brian Boru defeated a Viking army. The whiskey's story fails to mention that Brian Boru had Viking allies, or that he died in the battle.
Coat of Arms of Torsås kommun in Sweden
The coat of arms of Torsås kommun in Kalmar län, Sweden is a red Thor's hammer on a yellow background. The name of the Municipality means 'Thor's ridge'. Thor is a common element in placenames across the Norse world.
Commercial Thør Sparkling Beverage
Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.
Commercial: Medi-Evil Berserker Pre-Workout
Medi-Evil Nutrition markets one of its pre-workout formulae as 'Berserker', claiming that it is 'Inspired by the legendary warfare fury of the Norse Vikings. Medi-Evil Berserker™ was forged on the gym battlefields, and contains one of the largest…
Commercial: Thor's Tipi Bar
Thor's Tipi Bar is a pop-up Christmas bar that can be found in Sheffield, York and Leeds. It advertises itself as a friendly Viking bar where little Vikings are welcome, and uses the tagline 'Drink Feast Conquer Repeat'.
Copenhagen T-Shirt with horned helmet
A T-Shirt design featuring a skull with horned helmet, under the label 'Copenhagen'. Seen in Copenhagen airport.
Dan Dry Hand Dryer
A hand dryer in the Tivoli Gardens, Copenhagen. The company uses a Viking warrior in the colours of the Danish flag as their logo. Naturally, the figure has a horned helmet.
Danish beer steins with various viking motifs
These souvenir steins include typical images associated with the Vikings: horned helmets, weapons, viking ships, and beards! Seen in Copenhagen airport.
Danish souvenir magnet featuring a horned helmet
A souvenir from Copenhagen drawing on the misconception of horned helmets as a recognisable symbol of Denmark
Danish Troll Souvenir with Shield
Trolls with horned helmets and a shield with Danish flag design. Souvenir seen in Copenhagen airport.
Dansk Mjød Logo
Dansk Mjød is a brewer in Billund, Denmark that produces mead and mead-based products including beer, mustard and bitters.