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Liebig Company Advert for Meat Extract using Freya
Liebig Company used a series of images of Old Norse gods and heroes to advertise their meat products in the late nineteenth century, some influenced by Wagner's 'Der Ring des Nibelungen'. The company was headquartered in London.
Kirkjuvagr Orkney Gin
Kirkjuvagr Orkney Gin is a new product due to be launched in August 2016 and produced by Orkney Distilling Limited. It is branded using the Old Norse name for Kirkwall (Kirkjuvagr or 'Church Inlet') and the website explains that "Kirkjuvagr Gin…
Clontarf Whiskey
Clontarf whiskey named for the battle of Clontarf in 1014 when Brian Boru defeated a Viking army. The whiskey's story fails to mention that Brian Boru had Viking allies, or that he died in the battle.
Viking Crisp Advert
An advertising hoarding in Dublin using Vikings to advertise cheese and onion crisps.
Vikingskinke (Viking Ham) seen in a hotel in Oslo
This variety of ham is branded 'vikingskinke' in Norway. It is not clear why.
Description of Vikings in the branding of Crowberry Liqueur
Crowberry Liqueur, produced by Reykjavik Distillery. The description of the product begins 'Are you looking for a real Viking experience...'
Viking Camembert Cheese
A camembert cheese from Roger Lanquetot et Fils in Vern-sur-Seiche, Ille-et-Vilaine department in Brittany, which uses imagery based on the Bayeux Tapestry including a Norman ship in the branding of its Viking cheese.
Scapa Whisky with Viking Branding
Scapa Orkney Single Malt Whisky, 2001. A Viking ship is used in the branding of this product.
Sel Viking (Viking Salt) from Terre Exotique
This Viking salt is a smoked salt produced in Egersund, Norway for the French brand Terre Exotique.
Logo of Armour All screwdriver set
Armour All is a company producing automotive care technologies. Their logo is a Viking with horned helmet, as photographed here in a store in Cork, Ireland. You can see the development of the logo on the history section of their website:…
Orkney Smoked Cheddar with Viking Branding
Orkney Smoked Cheddar from the Island Smokery in Stromness, Orkney. It includes the tagline ''The Way the Vikings Like It' and a cartoon image of a Viking, with an axe and horned helmet.
Norseman Pale Ale by the Orkney Brewery (Hyperlink)
Ale brewed by Orkney Brewery, for a Shetland Market. Launched at the Up Helly Aa in Lerwick. 'Brewed in honour of our brave Northern men.'
Gamalost fra Vik (old cheese from Vik)
Gamalost (lit. 'old cheese') is a traditional cheese from Norway, made with skimmed cow's milk. It has a long pedigree, and this product claims it goes back to the Vikings. It uses interlace artwork on the packaging to reinforce this fact. Tine SA is…
Vintage Viking Aftershave
Vintage Viking aftershave for men, featuring a horned helmet as its logo. Seen in Arthur Mayne's Bar in Cork.
Valhala Hidromel, Brazil
Valhala Hidromel is a company that produces mead in a traditional way, but far from its origins in Northern Europe. The company is based in Campos do Jordão in Brazil, and its products and website feature plentiful Norse imagery, including Thor's…
Replica of Ear-Scoop from Birka
A copy of a Viking-Age 'ear-scoop' found in excavations at Birka, Sweden. The replica can be purchased on the Viking Shield websitehere
Replica of the Jelling II Stone
This replica of the Jelling II stone is sold on the Viking Shield website here, either painted or unpainted.
Wikinger Knacker product with Viking ship logo
A brand of sausage from Wikinger, which uses a Viking ship as its logo. This photo was submitted from Germany, but the brand also has a British market of hotdogs. The connection to the Vikings is not clear!
Viking Danablu Cheese
Danish Blue Cheese (danablu) produced for an international market by The Dairy Viking. Producer unknown. Please contact us if you have information about this image.