Browse Items (55 total)

  • Tags: Marketing

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Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.

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Balder is a digestif like Jägermeister and similar spiced liqueurs. It uses a Lewis gaming piece rook as its logo, but also plays on the name of the Norse god Baldr as part of its marketing strategy.

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A strong fruity beer from Orkney that uses the Scar bone plaque as part of its image.

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The logo of the Viking Ship Museum on Bygdoy in Norway

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A type of Norwegian flatbread made using potato flour so that it is gluten-free. It is made by Biri flatbrødfabrikk. There is no known connection between the god Odin and this flatbread.

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The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.

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From the website
'If you're a Viking, you know that no matter how hard you try to stay filthy, some days you wake up feeling fresh and dry. Stop rubbing your arm pits with wolf slobber! Olaf Olafsson's Long Lasting Viking Odorant will keep you…

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From the news story: 'Proposals for the “first nation state in space” have been unveiled by a team of scientists and legal experts, who say the move will foster peace, open up access to space technologies and offer protection for citizens of…

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MEDICINE clothing collection entitled 'Viking Tales' with graphics referencing ideas about Viking Age art, mythology and runes.

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Medi-Evil Nutrition markets one of its pre-workout formulae as 'Berserker', claiming that it is 'Inspired by the legendary warfare fury of the Norse Vikings. Medi-Evil Berserker™ was forged on the gym battlefields, and contains one of the largest…

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Thor's Tipi Bar is a pop-up Christmas bar that can be found in Sheffield, York and Leeds. It advertises itself as a friendly Viking bar where little Vikings are welcome, and uses the tagline 'Drink Feast Conquer Repeat'.

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Harðfiskur (English 'stockfish') is a delicious snack of naturally dried fish that is commonly eaten with butter on it. This brand is marketed as 'Viking'.

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Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)

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'Wiking' is shop with building materials (e.g. paints, plasters, panels, wallpapers) located in Wolin, Poland.

More information about this shop can be found on shop's website: http://wikingwolin.pl/

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Odins Haddeby is the cafe, restaurant and beer garden located in the vicinity of the Hedeby Viking Museum.

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A sprinkler alarm by a company called Viking.

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Viking Roses use a longship as their logo with a Danish flag. They are marketed as 'True Vikings: enduring, vigorous, healthy and CHARMING'. The brand thus plays on the strength and allure of Vikings.

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The Nordic Ice brand uses a stereotypical Viking with a horned helmet as its logo. It is made by Temperatsure.

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The Christian body-building show TX Vikings was removed from the programme at Tønsberg vikingfestival after they used their show to proselytise, thus breaking an agreement they had made with the organisers.
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