Browse Items (55 total)

  • Tags: Marketing

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'Wiking' is shop with building materials (e.g. paints, plasters, panels, wallpapers) located in Wolin, Poland.

More information about this shop can be found on shop's website: http://wikingwolin.pl/

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Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)

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Harðfiskur (English 'stockfish') is a delicious snack of naturally dried fish that is commonly eaten with butter on it. This brand is marketed as 'Viking'.

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Thor's Tipi Bar is a pop-up Christmas bar that can be found in Sheffield, York and Leeds. It advertises itself as a friendly Viking bar where little Vikings are welcome, and uses the tagline 'Drink Feast Conquer Repeat'.

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Medi-Evil Nutrition markets one of its pre-workout formulae as 'Berserker', claiming that it is 'Inspired by the legendary warfare fury of the Norse Vikings. Medi-Evil Berserker™ was forged on the gym battlefields, and contains one of the largest…

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MEDICINE clothing collection entitled 'Viking Tales' with graphics referencing ideas about Viking Age art, mythology and runes.

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From the news story: 'Proposals for the “first nation state in space” have been unveiled by a team of scientists and legal experts, who say the move will foster peace, open up access to space technologies and offer protection for citizens of…

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From the website
'If you're a Viking, you know that no matter how hard you try to stay filthy, some days you wake up feeling fresh and dry. Stop rubbing your arm pits with wolf slobber! Olaf Olafsson's Long Lasting Viking Odorant will keep you…

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The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.

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A type of Norwegian flatbread made using potato flour so that it is gluten-free. It is made by Biri flatbrødfabrikk. There is no known connection between the god Odin and this flatbread.

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The logo of the Viking Ship Museum on Bygdoy in Norway

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A strong fruity beer from Orkney that uses the Scar bone plaque as part of its image.

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Balder is a digestif like Jägermeister and similar spiced liqueurs. It uses a Lewis gaming piece rook as its logo, but also plays on the name of the Norse god Baldr as part of its marketing strategy.

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Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.

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Viking milk is a brand of condensed milk. It uses a Viking longship as its logo. The photographs show tins from several different eras of this brand. They were taken in the Folkemuseum at Bygdøy.

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Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.

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This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.

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A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.

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Advertising poster for the Tonsberg Viking Festival. The Norseness of the festival is reinforced by the use of a rune-like font.
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