Browse Items (55 total)

  • Tags: Marketing

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Café Sejd is locates on Gormstorv 7a in Jelling (Denmark).

Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…

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Official website of a Polish sport's and outdoors clothing brand.

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T-shirt from Marks and Spencer (wearer is a one year old).

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From the news story: 'Proposals for the “first nation state in space” have been unveiled by a team of scientists and legal experts, who say the move will foster peace, open up access to space technologies and offer protection for citizens of…

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The website gives the following information about Asgardia: 'Asgardia - named in honour of
an ancient mythological city in the skies - will offer an independent platform
free from the constraint of a land-based country’s laws.
It will become…

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Ægir Bryggeri is a micro-brewery in Norway that takes its name from the giant Ægir who brewed the ale for the god's party in Lokasenna.

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Oseberg kulturhus uses a stylised depiction of the stem of the Oseberg ship. It is based at the Quality Hotel Tønsberg.

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A model of the Oseberg ship is a centrepiece in the dining room at the hotel, trading on the area's connection with the Oseberg burial.

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The meeting rooms at Quality Hotel Tønsberg are named Ormen Lange 1, 2 and 3. They are named for Olaf Tryggvason's celebrated longship.

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A snack van at the Tønsberg Viking Festival trading on the Viking theme by selling Viking sausages and Oseberg cured salmon sandwiches.

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Advertising poster for the Tonsberg Viking Festival. The Norseness of the festival is reinforced by the use of a rune-like font.

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A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.

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A hand dryer in the Tivoli Gardens, Copenhagen. The company uses a Viking warrior in the colours of the Danish flag as their logo. Naturally, the figure has a horned helmet.

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A soft cheese branded with a Viking longship for no readily apparent reason. Seen in a Dutch supermarket.

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Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.

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This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.

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Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.

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Viking milk is a brand of condensed milk. It uses a Viking longship as its logo. The photographs show tins from several different eras of this brand. They were taken in the Folkemuseum at Bygdøy.

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Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.

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Balder is a digestif like Jägermeister and similar spiced liqueurs. It uses a Lewis gaming piece rook as its logo, but also plays on the name of the Norse god Baldr as part of its marketing strategy.
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