Browse Items (287 total)

  • Tags: Branding

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A 30% Danish bitter based on mead and produced by Dansk Mjød

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Viking branded cafe / restaurant in Nijmegen with a sketch of a horned helmet and mustache as its logo.

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From Contributor: "This is a great group of people I have the privilege of working with this summer, they are from the Tsilhqot’in Nation in western B.C. Canada, and although First Nation / Viking contact may be limited to brand logos on safety…

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A souvenir snow-globe with a viking warrior with horned helmet within a globe supported by a horned helmet. Seen in Copenhagen airport.

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A souvenir snow-globe with a troll drinking from a flagon and sporting a horned helmet and axe, next to a small viking ship. Seen in Copenhagen airport.

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Crowberry Liqueur, produced by Reykjavik Distillery. The description of the product begins 'Are you looking for a real Viking experience...'

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The insignia of the 147th Finance Battalion of the US Army features a horned viking helmet, referencing their linear connection to the 47th infantry division. Minnesota is an area of the US with high levels of historic immigration from Scandinavia.…

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The insignia of this US Army infantry battalion, featuring a Viking ship and two knives. According to the official website "The Viking ship symbolizes the activation in Iceland as part of the 2nd Battalion Combat Team."

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Unit insignia for the 94th Cavalry Regiment, which features the motto 'Viking Vanguard'. The connection is probably with Minnesota, where the regiment is based, and the high levels of Scandinavian immigration to this region of the US.

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A commercial spot that shows the secret part of Vikings' lives.

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Ales produced by Einstök ölgerð, and featuring a viking with beard and horned helmet on the label (the Einstök logo).

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Elysian Elixirs E-Cigarettes brand their different flavours on gods, including Baldr and Mjolnir photographed in Weymouth, and Skadi on the website http://www.elysianelixirs.com

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The emblem of the 440th Airlift Wing of the US Airforce contains a "winged viking helmet" in its design.

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The logo for Bluetooth short-range wireless technology is a bind rune made up of the initials of Harald Bluetooth's name using the runes of the younger futhark: ᚼ (H) (Hagall) and ᛒ (B) (Bjarkan), as explained in the exhibition at Kongernes…

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'Faxe' is Royal Unibrew's strategic export brand, and features a Viking with horned helmet as its logo. This photo was taken in Italy, by Kathryn Maude.

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Cigarette papers ('Filt') using runes in their branding. Icelandic company. If you have any more information about this item, please let us know!

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Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.

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Freia began as a brand in Oslo in 1889 when the factory was first founded to produce chocolate. The reason for the name of the company is not known, but Freia is one way of spelling the Norse goddess' name.

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This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.

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The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.
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