Furniture shop in Lerwick, Shetland incorporating a small Viking figure with horned helmet in the logo. Their advert reads 'Delivering furniture is much easier these days'.
These souvenir steins include typical images associated with the Vikings: horned helmets, weapons, viking ships, and beards! Seen in Copenhagen airport.
T-Shirt from a tourist shop in Iceland with a depiction of a viking in relief. Unusually for the tourist industry, this Viking has no horns on their helmet.
T-Shirt from a tourist shop in Iceland featuring a Viking drinking from a horned beer-helmet. This playful t-shirt combines two of the most common perceptions of the Vikings - that they wore horned helmets and that they were heavy drinkers.
T-Shirt advertising Egils Brewery, depicting a Viking drinking from a horn with the caption 'Choice of Vikings'. Viking imagery is used widely in the Icelandic brewing industry.
Souvenir magnetic Viking warrior for children, seen in Shetland Museum and Archives. The outfit is relatively accurate, with no horned helmet in sight!
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Photo of Northlink Ferries in Lerwick, Shetland. Their logo features a pointing Viking with flowing hair and a horned helmet. Northlink operates between Scotland and the Northern Isles of Orkney and Shetland.
Orkney Smoked Cheddar from the Island Smokery in Stromness, Orkney. It includes the tagline ''The Way the Vikings Like It' and a cartoon image of a Viking, with an axe and horned helmet.
A statuette influenced by the famous statue in Kronborg Castle depicting the legendary figure Holger Danske (Ogier the Dane) first mentioned in the eleventh-century Chanson de Roland, and who later becomes a major antagonist (and later supporter) of…
Fridge magnets featuring a Viking warrior with sword, beard and horned helmet, and a shield with the label 'Iceland'. Seen in a souvenir shop in Iceland.