Browse Items (55 total)

  • Tags: Marketing

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A company making sanitary ware that appears to be named for the Norse giant Ymir.

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TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.

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The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.

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An IT company trading on the name of Odin. Nothing on the website explains why they have chosen the Norse god's name for their company.

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Protective gear and clothing for Motocross. Branded with the name of Thor, but there is no explanation for the choice on the site.

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A kayak model named for Loki.

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The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.

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Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)

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Harðfiskur (English 'stockfish') is a delicious snack of naturally dried fish that is commonly eaten with butter on it. This brand is marketed as 'Viking'.

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A sprinkler alarm by a company called Viking.

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'Wiking' is shop with building materials (e.g. paints, plasters, panels, wallpapers) located in Wolin, Poland.

More information about this shop can be found on shop's website: http://wikingwolin.pl/

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Valravn organic stout. ‘Dark as the soil of Funen’. From Bryggeriet Frejdahl.

Valravn organic stout from microbrewery Bryggeriet Frejdahl, Assens, Denmark. Frejdahl brewery established 2015 as part of Bryggeriet Vestfyen (West Funen…

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Valhalla herb liqueur from Koskenkorva distillery, Ilmajoki, Finland. ’The spirit of Nordic legends.’ ‘The herb shot for real warriors.’ On promotion in Danish supermarket Føtex 2016. Story-telling website http://www.valhallaspirit.com/

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MEDICINE clothing collection entitled 'Viking Tales' with graphics referencing ideas about Viking Age art, mythology and runes.

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Thor's Tipi Bar is a pop-up Christmas bar that can be found in Sheffield, York and Leeds. It advertises itself as a friendly Viking bar where little Vikings are welcome, and uses the tagline 'Drink Feast Conquer Repeat'.
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