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TYR Swimwear
TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.
Thor Motocross
Protective gear and clothing for Motocross. Branded with the name of Thor, but there is no explanation for the choice on the site.
Oseberg kulturhus
Oseberg kulturhus uses a stylised depiction of the stem of the Oseberg ship. It is based at the Quality Hotel Tønsberg.
Oseberg Brygg
A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.
Ormen Lange: A Meeting Room at the Quality Hotel Tønsberg
The meeting rooms at Quality Hotel Tønsberg are named Ormen Lange 1, 2 and 3. They are named for Olaf Tryggvason's celebrated longship.
Old Norway Beer
A strong fruity beer from Orkney that uses the Scar bone plaque as part of its image.
Odins Haddeby - Cafe, Restaurant, Beer Garden
Odins Haddeby is the cafe, restaurant and beer garden located in the vicinity of the Hedeby Viking Museum.
Odin Potetbrød
A type of Norwegian flatbread made using potato flour so that it is gluten-free. It is made by Biri flatbrødfabrikk. There is no known connection between the god Odin and this flatbread.
Odin - IT Cloud Services
An IT company trading on the name of Odin. Nothing on the website explains why they have chosen the Norse god's name for their company.
Nyheter: TX Vikings fjernet fra programmet
The Christian body-building show TX Vikings was removed from the programme at Tønsberg vikingfestival after they used their show to proselytise, thus breaking an agreement they had made with the organisers.
Norrøna Shop, Oslo
Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.
News: Will you become a citizen of Asgardia, the first nation state in space?
From the news story: 'Proposals for the “first nation state in space” have been unveiled by a team of scientists and legal experts, who say the move will foster peace, open up access to space technologies and offer protection for citizens of…
MEDICINE clothing collection 'Viking Tales'
MEDICINE clothing collection entitled 'Viking Tales' with graphics referencing ideas about Viking Age art, mythology and runes.
Longship in the Dining Room at Quality Hotel Tønsberg
A model of the Oseberg ship is a centrepiece in the dining room at the hotel, trading on the area's connection with the Oseberg burial.
Loki Mountain Bike
The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.
Logo of Vikingskipshuset
The logo of the Viking Ship Museum on Bygdoy in Norway
Kayak Pyranha Loki
A kayak model named for Loki.
Freya Lingerie
The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.
Freia Chocolates Tin
This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.
Freia Bakepulver
Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.