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Elysian Elixirs E-Cigarettes featuring 'Norse God' flavours
Elysian Elixirs E-Cigarettes brand their different flavours on gods, including Baldr and Mjolnir photographed in Weymouth, and Skadi on the website http://www.elysianelixirs.com
Explanation of the Bluetooth logo at Kongernes Jelling
The logo for Bluetooth short-range wireless technology is a bind rune made up of the initials of Harald Bluetooth's name using the runes of the younger futhark: ᚼ (H) (Hagall) and ᛒ (B) (Bjarkan), as explained in the exhibition at Kongernes…
Commercial Thør Sparkling Beverage
Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.
Freia Chocolates Tin
This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.
Freia Bakepulver
Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.
Viking Melk
Viking milk is a brand of condensed milk. It uses a Viking longship as its logo. The photographs show tins from several different eras of this brand. They were taken in the Folkemuseum at Bygdøy.
Norrøna Shop, Oslo
Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.
Freia Chocolates
Freia began as a brand in Oslo in 1889 when the factory was first founded to produce chocolate. The reason for the name of the company is not known, but Freia is one way of spelling the Norse goddess' name.
Freyja Jewellery Shop, Oslo
Freyja is known for Brisingamen, the necklace, and this shop appears to sell a wide range of jewellery of which she might have approved.
Tour Bus in Oslo
A tour bus in Oslo with a Viking with horned helmet on the side.
Coat of Arms of Torsås kommun in Sweden
The coat of arms of Torsås kommun in Kalmar län, Sweden is a red Thor's hammer on a yellow background. The name of the Municipality means 'Thor's ridge'. Thor is a common element in placenames across the Norse world.
Balder Digestif
Balder is a digestif like Jägermeister and similar spiced liqueurs. It uses a Lewis gaming piece rook as its logo, but also plays on the name of the Norse god Baldr as part of its marketing strategy.
Old Norway Beer
A strong fruity beer from Orkney that uses the Scar bone plaque as part of its image.
Commercial: Medi-Evil Berserker Pre-Workout
Medi-Evil Nutrition markets one of its pre-workout formulae as 'Berserker', claiming that it is 'Inspired by the legendary warfare fury of the Norse Vikings. Medi-Evil Berserker™ was forged on the gym battlefields, and contains one of the largest…
Viking helmet icon representing category 'Danish music ' on (Danish) Spotify
Viking helmet icon with horns and two Dannebrog (Danish flag) representing category 'Danish music' on (Danish) Spotify.
Logo of Vikingskipshuset
The logo of the Viking Ship Museum on Bygdoy in Norway
Odin Potetbrød
A type of Norwegian flatbread made using potato flour so that it is gluten-free. It is made by Biri flatbrødfabrikk. There is no known connection between the god Odin and this flatbread.
Logo of Au p'tit Viking Food Truck in Saint-Ébremond-de-Bonfossé
This food truck, sent to us by TSP @morangles, is named Au p'tit Viking, and draws on the Viking heritage of Normandy in its branding, which includes a horned helmet.
Sel Viking (Viking Salt) from Terre Exotique
This Viking salt is a smoked salt produced in Egersund, Norway for the French brand Terre Exotique.
Antique 'Viking' Sherbet Glasses from Dema Glassware
These sherbet glasses are part of the Viking range produced by the Dema Glass company in Chesterfield, England (no longer in operation). Their logo was a viking ship, as pictured here.