The company website for Íslensk hollusta refers to the fact that Icelanders used Black Salt until the 15th Century, produced from burning seaweed. It is marketed as Viking Salt to tourists.
Postcard of the burning of the galley at Lerwick's Up Helly Aa. On the reverse there are runes which appear to read 'Viking Prints', though the alphabet used is the older futhark.
Fridge magnets featuring a Viking warrior with sword, beard and horned helmet, and a shield with the label 'Iceland'. Seen in a souvenir shop in Iceland.
Glass flagon featuring a cartoon Viking warrior with horned helmet and drinking from a horn. The labels read 'skal' (cheers) and 'Iceland'. Found in a souvenir shop, Iceland.
One of several runic necklaces in the 'Runestones - Ancient Stones of Prophecy' series from Sólarfilma, which assumes that the runes were regularly used in divination.
Souvenir Handmade Icelandic Magic Runes: Viking Runic Script. Various necklaces and jewelry featuring runes, Thor's hammers and replica animal bones. Found in a souvenir shop in Iceland.
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Bookmarks, one featuring short-twig runes carved by a small figure, and the other the prow of a Viking ship. Photographed in a souvenir shop in Iceland. Produced by http://www.solarfilma.is/.