Costumes created for the Jarl (leader of the squad of Vikings in the procession that burns the galley). Each year the costume is different, usually drawing on a popular image of the Vikings.
The Up Helly A' is a festival celebrated on the 24th day…
A Jarl is chosen every year to lead the Up Helly Aa Vikings, who lead the parade and burn the galley during the festivities. The elaborate costume includes a helmet with raven feathers, and a shield with a raven emblem.
Each proclamation displayed publicly before the Up Helly Aa festival includes a painting, usually relating to the Viking heritage of Shetland. These are housed in the Up Helly Aa Exhibition.
The Up Helly A' is a festival celebrated on the 24th day…
Official Website of the Up Helly Aa Festival in Shetland.
The Up Helly A' is a festival celebrated on the 24th day after Christmas in Shetland. The celebrations involve a parade of 1000 guizers led by a Jarl, and culminates in the burning of a…
Souvenir magnetic Viking warrior for children, seen in Shetland Museum and Archives. The outfit is relatively accurate, with no horned helmet in sight!
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Postcard of the burning of the galley at Lerwick's Up Helly Aa. On the reverse there are runes which appear to read 'Viking Prints', though the alphabet used is the older futhark.
It is quite common to find house names with references to Norse myth in areas with a strong connection to Norse heritage - this example is from Kirkwall in Orkney.
Furniture shop in Lerwick, Shetland incorporating a small Viking figure with horned helmet in the logo. Their advert reads 'Delivering furniture is much easier these days'.