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                <text>Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.</text>
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                <text>Modern, Norway, Norge, Oslo</text>
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                <text>Balder Digestif</text>
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                <text>Balder is a digestif like Jägermeister and similar spiced liqueurs. It uses a Lewis gaming piece rook as its logo, but also plays on the name of the Norse god Baldr as part of its marketing strategy.</text>
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                <text>Vinmonopolet</text>
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                <text>http://www.worldtreeproject.org/document/2120</text>
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                <text>A strong fruity beer from Orkney that uses the Scar bone plaque as part of its image.</text>
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                <text>Swannay Brewery</text>
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              <elementText elementTextId="20748">
                <text>Dagbladet Dagen AS</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="20749">
                <text>Hyperlink</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="20750">
                <text>Norsk</text>
              </elementText>
              <elementText elementTextId="20751">
                <text>Norwegian (Bokmål)</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="20752">
                <text>Hyperlink</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="20753">
                <text>http://www.dagen.no/Nyheter/fjernet/TX-Vikings-fjernet-fra-programmet-245880</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
            <elementTextContainer>
              <elementText elementTextId="20754">
                <text>Modern, Norway, Norge, Tønsberg</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
    <tagContainer>
      <tag tagId="80">
        <name>Branding</name>
      </tag>
      <tag tagId="569">
        <name>Commercial</name>
      </tag>
      <tag tagId="1024">
        <name>Marketing</name>
      </tag>
      <tag tagId="124">
        <name>Modern</name>
      </tag>
      <tag tagId="489">
        <name>Norge</name>
      </tag>
      <tag tagId="94">
        <name>Norway</name>
      </tag>
      <tag tagId="1977">
        <name>Tønsberg</name>
      </tag>
    </tagContainer>
  </item>
</itemContainer>
