Browse Items (55 total)

  • Tags: Marketing

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A company making sanitary ware that appears to be named for the Norse giant Ymir.

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The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.

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Vodka product making reference to the Vikings. The website at http://vikingfjord.com/ describes the brand as 'Made by people who conquered the cold.'

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Viking footwear uses a stylised horned helmet as a logo.

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Viking Biking is a company in Oslo that rents bicycles and offers bicycle tours. It uses the image of a horned-helmeted cheerful Viking on a bicycle as its logo.

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Official website of a Polish sport's and outdoors clothing brand.

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TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.

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Ægir Bryggeri is a micro-brewery in Norway that takes its name from the giant Ægir who brewed the ale for the god's party in Lokasenna.

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Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.

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Viking Ale and Battle Axe Ale by Rudgate Brewery

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Advertising outside kulturhistorisk museum in Oslo. The posters feature the Gjermundbu helmet, treasure and a sword, thus evoking the Viking Age very strongly. The Viking Age exhibits within the museum are diverse, but the advertising focuses only on…

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Oseberg kulturhus uses a stylised depiction of the stem of the Oseberg ship. It is based at the Quality Hotel Tønsberg.

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A model of the Oseberg ship is a centrepiece in the dining room at the hotel, trading on the area's connection with the Oseberg burial.

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The meeting rooms at Quality Hotel Tønsberg are named Ormen Lange 1, 2 and 3. They are named for Olaf Tryggvason's celebrated longship.

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A snack van at the Tønsberg Viking Festival trading on the Viking theme by selling Viking sausages and Oseberg cured salmon sandwiches.

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Advertising poster for the Tonsberg Viking Festival. The Norseness of the festival is reinforced by the use of a rune-like font.

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A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.

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This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.

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Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.

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Viking milk is a brand of condensed milk. It uses a Viking longship as its logo. The photographs show tins from several different eras of this brand. They were taken in the Folkemuseum at Bygdøy.
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