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Ymir Sanitary Ware
A company making sanitary ware that appears to be named for the Norse giant Ymir.
Freya Lingerie
The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.
Vikingfjord Vodka Bottle
Vodka product making reference to the Vikings. The website at http://vikingfjord.com/ describes the brand as 'Made by people who conquered the cold.'
Viking Sandals
Viking footwear uses a stylised horned helmet as a logo.
Viking Biking
Viking Biking is a company in Oslo that rents bicycles and offers bicycle tours. It uses the image of a horned-helmeted cheerful Viking on a bicycle as its logo.
Website of a Polish sport's brand VIKING
Official website of a Polish sport's and outdoors clothing brand.
TYR Swimwear
TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.
Ægir Bryggeri Littlebro
Ægir Bryggeri is a micro-brewery in Norway that takes its name from the giant Ægir who brewed the ale for the god's party in Lokasenna.
Commercial Thør Sparkling Beverage
Thor is a company that makes soft apple drinks. Their logo is a Viking's head (Thor) with full beard and winged helmet. The website gives no clue as to why Thor was chosen as the brand identity for this drink.
Viking & Battle Axe Bitter Ale by Rudgate Brewery
Viking Ale and Battle Axe Ale by Rudgate Brewery
Advertising for kulturhistorisk museum in Oslo
Advertising outside kulturhistorisk museum in Oslo. The posters feature the Gjermundbu helmet, treasure and a sword, thus evoking the Viking Age very strongly. The Viking Age exhibits within the museum are diverse, but the advertising focuses only on…
Oseberg kulturhus
Oseberg kulturhus uses a stylised depiction of the stem of the Oseberg ship. It is based at the Quality Hotel Tønsberg.
Longship in the Dining Room at Quality Hotel Tønsberg
A model of the Oseberg ship is a centrepiece in the dining room at the hotel, trading on the area's connection with the Oseberg burial.
Ormen Lange: A Meeting Room at the Quality Hotel Tønsberg
The meeting rooms at Quality Hotel Tønsberg are named Ormen Lange 1, 2 and 3. They are named for Olaf Tryggvason's celebrated longship.
Viking Sausages and Oseberg Cured Salmon Sandwiches
A snack van at the Tønsberg Viking Festival trading on the Viking theme by selling Viking sausages and Oseberg cured salmon sandwiches.
Advertising for Tonsberg Viking Festival
Advertising poster for the Tonsberg Viking Festival. The Norseness of the festival is reinforced by the use of a rune-like font.
Oseberg Brygg
A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.
Freia Chocolates Tin
This tin for Freia chocolates is the most explicit reference to the Viking Age that we have found in their marketing. It depicts scenes and characters from Norse history.
Freia Bakepulver
Freia, the company named for the Norse goddess, produced baking powder as well as chocolate.
Viking Melk
Viking milk is a brand of condensed milk. It uses a Viking longship as its logo. The photographs show tins from several different eras of this brand. They were taken in the Folkemuseum at Bygdøy.