Browse Items (55 total)

  • Tags: Marketing

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Protective gear and clothing for Motocross. Branded with the name of Thor, but there is no explanation for the choice on the site.

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The website gives the following information about Asgardia: 'Asgardia - named in honour of
an ancient mythological city in the skies - will offer an independent platform
free from the constraint of a land-based country’s laws.
It will become…

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Café Sejd is locates on Gormstorv 7a in Jelling (Denmark).

Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…

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A hand dryer in the Tivoli Gardens, Copenhagen. The company uses a Viking warrior in the colours of the Danish flag as their logo. Naturally, the figure has a horned helmet.

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A kayak model named for Loki.

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Viking helmet icon with horns and two Dannebrog (Danish flag) representing category 'Danish music' on (Danish) Spotify.

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On the gift table at a party in Jutland, Denmark: Jyde Mjød [Jutland Mead] from Dansk Mjød [Danish Mead]. 20.6%. Fermented honey with hops & bitter.

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Valravn organic stout. ‘Dark as the soil of Funen’. From Bryggeriet Frejdahl.

Valravn organic stout from microbrewery Bryggeriet Frejdahl, Assens, Denmark. Frejdahl brewery established 2015 as part of Bryggeriet Vestfyen (West Funen…

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Valhalla herb liqueur from Koskenkorva distillery, Ilmajoki, Finland. ’The spirit of Nordic legends.’ ‘The herb shot for real warriors.’ On promotion in Danish supermarket Føtex 2016. Story-telling website http://www.valhallaspirit.com/

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A soft cheese branded with a Viking longship for no readily apparent reason. Seen in a Dutch supermarket.

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A commercial spot that shows the secret part of Vikings' lives.

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Perfume named for 'the mythical Viking story about Thor and Odin. Not just for superheroes, we loved that it is also known as wisdom or the name for a goddess of wisdom.'

The brand trades on the name of the Eddic poem Völuspá.

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York Beer and Cider Festival is being marketed with a Viking in a horned helmet called Beerwulf.

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An IT company trading on the name of Odin. Nothing on the website explains why they have chosen the Norse god's name for their company.

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T-shirt from Marks and Spencer (wearer is a one year old).

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The Christian body-building show TX Vikings was removed from the programme at Tønsberg vikingfestival after they used their show to proselytise, thus breaking an agreement they had made with the organisers.

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The Nordic Ice brand uses a stereotypical Viking with a horned helmet as its logo. It is made by Temperatsure.

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Viking Roses use a longship as their logo with a Danish flag. They are marketed as 'True Vikings: enduring, vigorous, healthy and CHARMING'. The brand thus plays on the strength and allure of Vikings.

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A sprinkler alarm by a company called Viking.

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Odins Haddeby is the cafe, restaurant and beer garden located in the vicinity of the Hedeby Viking Museum.
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