Wikinger Knacker product with Viking ship logo
Branding
A brand of sausage from Wikinger, which uses a Viking ship as its logo. This photo was submitted from Germany, but the brand also has a British market of hotdogs. The connection to the Vikings is not clear!
Wikinger Company
The World-Tree Project
2016
Angelika Schoerner
(c) Angelika Schoerner. CC BY NC
<a href="http://www.wikingerhotdogs.com/index" target="_blank">http://www.wikingerhotdogs.com/index</a>
jpg
German
Still Image
http://www.worldtreeproject.org/document/2894
Germany
Modern
'Cervecería O Vikingo' in Lestedo, Spain
Branding
Bar named after the Vikings in this small town in A Coruña, near Santiago de Compostela. The Vikings did reach this part of Galicia, first raiding the coast in the mid ninth century, but the connection to the Vikings in this specific town is not particularly clear. It is more likely to be based on an international stereotype of the Vikings as big drinkers than a local response to heritage. Photo taken by Puk Faxe Sabinsky in 2014.
Puk Faxe Sabinsky
The World-Tree Project
2014
Puk Faxe Sabinsky
(c) Puk Faxe Sabinsky. CC BY
<a href="https://www.facebook.com/Cervexeria-O-Vikingo-256471944435812/" target="_blank">https://www.facebook.com/Cervexeria-O-Vikingo-256471944435812/</a>
jpg
Spanish
Still Image
http://www.worldtreeproject.org/document/2891
Modern
Spain
Norrøna logo from 1929
Branding
Logo of Norrøna: a Norwegian brand of outdoor clothing , from 1929. The logo may be based on the skiiers in the famous painting 'Birkebeinerne på Ski over Fjeldet med Kongsbarnet' (<a href="http://www.worldtreeproject.org/document/2843">item #2843</a>)
https://www.norrona.com/en-GB/About-Norrona/History-of-Norrona/
Norrøna Sport AS
1929
Admin
© Norrøna Sport AS. All rights reserved. Low resolution image replicated for illustration purposes only.
<a href="https://www.norrona.com/en-GB/About-Norrona/History-of-Norrona/" target="_blank">https://www.norrona.com/en-GB/About-Norrona/History-of-Norrona/</a>
jpg
Norwegian
Still Image
Norway, Norge
Modern
Logo of Rover Company
Branding
Rover started as a bike manufacturer in 1878 and began manufacturing cars in 1904 until 2005. The Viking ship logo appears on Rover cars from 1929 onwards.
Rover Company / Tata Motors
https://upload.wikimedia.org/wikipedia/en/1/1a/Rover_logo_new.jpg
Wikimedia Commons
2006
Admin
(c) Rover Company. All rights reserved. Low resolution image for illustration purposes only. See <a href="Rover%20Company." target="_blank">https://en.wikipedia.org/wiki/File:Rover_logo_new.jpg </a>for details.
https://en.wikipedia.org/wiki/Rover_Company
jpg
English
Still Image
https://en.wikipedia.org/wiki/Rover_Company#/media/File:Rover_logo_new.jpg
United Kingdom
Modern
Logo of Friends of the Viking Ship
Branding
The logo of 'Friends of the Viking Ship' which aims to "to facilitate the preservation of the 1893 Viking Ship as an important artifact from the Columbian Exposition, and to advocate its public display in a permanent museum setting with adequate security and climate control." The Viking is a replica of the Gokstad Ship, which sailed to America in the late nineteenth century. For more information, see <a href="http://www.vikingship.us/">http://www.vikingship.us/</a>
Friends of the Viking Ship
http://www.vikingship.us/
Friends of the Viking Ship
Unknown
Admin
(c) Friends of the Viking Ship. Low res image used for illustration purposes only
http://www.vikingship.us/
jpg
Einstök Icelandic ales with Viking branding
Branding
Ales produced by Einstök ölgerð, and featuring a viking with beard and horned helmet on the label (the Einstök logo).
Einstök ölgerð
The World-Tree Project
2016
James Daly
CC BY NC
http://einstokbeer.com/
jpg
English
Modern Icelandic
Still Image
http://www.worldtreeproject.org/document/2599
Iceland
Modern
Oseberg Brygg
Branding (Marketing)
A shop in Tønsberg selling brewing kits and offering courses in how to brew beer. It uses a stylised version of the Oseberg ship as its logo. The shop also uses a rune-like font to reinforce the Norseness of its brand.
RDale
RDale
RDale
10/09/2016
RDale
RDale
http://osebergbrygg.no/
jpg
Norsk
StillImage
http://www.worldtreeproject.org/document/2406
Modern, Norway, Norge, Tonsberg, Tønsberg
Viking-themed beers from Jelling Bryggeri
Branding
Several of the beers produced by Jelling Bryggeri draw on the prominent Viking heritage of the area, including Kong Haralds Classic, Gorm, Thyras Bryg, and Jelling Guld (with images of the pre-Viking Golden Horns of Gallehus)
Jelling Bryggeri
<a href="http://www.jellingbryggeri.dk/">http://www.jellingbryggeri.dk/</a>
Jelling Bryggeri
2016
Admin
(c) Jelling Bryggeri. Low resolution images for illustration purposes only.
http://www.jellingbryggeri.dk/
jpg
Danish
Still Image
http://www.jellingbryggeri.dk/
Denmark
Modern
Explanation of the Bluetooth logo at Kongernes Jelling
Branding
The logo for Bluetooth short-range wireless technology is a bind rune made up of the initials of Harald Bluetooth's name using the runes of the younger futhark: ᚼ (H) (Hagall) and ᛒ (B) (Bjarkan), as explained in the exhibition at Kongernes Jelling.
Kongernes Jelling / National Museum of Denmark
Kongernes Jelling / National Museum of Denmark
The World-Tree Project
2016
Sheila Dooley
Image credits: Sheila Dooley
<a href="http://natmus.dk/museerne/kongernes-jelling/" target="_blank">http://natmus.dk/museerne/kongernes-jelling/</a>
A recent discussion of logo (with a few misconceptions) can be found on the Guardian website:<a href="https://www.theguardian.com/notesandqueries/query/0,5753,-18959,00.html" target="_blank">https://www.theguardian.com/notesandqueries/query/0,5753,-18959,00.html</a>
jpg
Danish
English
Still Image
Denmark
Jelling
Modern
Norrøna Shop, Oslo
Branding (Marketing)
Norrøna uses a logo of a Viking's head that immediately reminds of Knud Bergslien's painting 'Birkebeinerne'. The head is positioned as if the Viking is skiing downhill, representing the outdoor activities focus of the shop.
RDale
RDale
RDale
12/09/2016
RDale
RDale
jpg
Norwegian
Norsk
StillImage
http://www.worldtreeproject.org/document/2267
Modern, Norway, Norge, Oslo
Logo of Au p'tit Viking Food Truck in Saint-Ébremond-de-Bonfossé
Branding
This food truck, sent to us by TSP @morangles, is named Au p'tit Viking, and draws on the Viking heritage of Normandy in its branding, which includes a horned helmet.
Au p'tit Viking
https://www.facebook.com/Au-ptit-Viking-1448336268743296/
Au p'tit Viking
2016
TSP @morangles
(c) Au p'tit Viking
https://www.facebook.com/Au-ptit-Viking-1448336268743296/
jpg
French
Still Image
https://www.facebook.com/Au-ptit-Viking-1448336268743296/
France
Normandy
Modern
Antique 'Viking' Sherbet Glasses from Dema Glassware
Branding
These sherbet glasses are part of the Viking range produced by the Dema Glass company in Chesterfield, England (no longer in operation). Their logo was a viking ship, as pictured here.
Cian O' Mahony
The World-Tree Project
2016
Cian O' Mahony
Image credits Cian O' Mahony
jpg
English
Still Image
http://www.worldtreeproject.org/document/2063
England
Modern
Logo of VikingGenetics, which produces the Cattle breeds VikingRed, VikingHolstein and VikingJersey.
Branding
VikingGenetics owned by VikingDanmark: coop owned by cattle breeders in Denmark, Sweden & Finland. 30.000 member farmers. Breeds: VikingRed. VikingHolstein. VikingJersey.
From the official website:“VikingGenetics is among the world’s largest and leading breeding company owned by farmers. VikingGenetics invests a large amount of money in research every year and uses the latest technologies, e.g. genomic selection and semen sexing.”
VikingGenetics, owned by VikingDanmark.
http://www.vikinggenetics.com/
VikingGenetics
Don't know when company/coop founded. Company came to my attention September 2016 when someone liked the website on social media.
Ciara Ní Riain
© VikingGenetics.
Website
English.
Hyperlink
http://www.vikinggenetics.com/
Modern
Denmark
King Sitric Fish Restaurant in Howth, Dublin
Branding
A restaurant and accommodation in Howth, Co. Dublin named after the Hiberno-Norse King of Dublin, King Sitric (Sigtryggr). They use a horned helmet in their logo.
King Sitric Fish Restaurant & Accommodation
http://kingsitric.ie/
2016
Admin
(c) King Sitric Fish Restaurant & Accommodation
website
English
hyperlink
http://kingsitric.ie/
Ireland
Dublin
Modern
Logo of Armour All screwdriver set
Branding
Armour All is a company producing automotive care technologies. Their logo is a Viking with horned helmet, as photographed here in a store in Cork, Ireland. You can see the development of the logo on the history section of their website: <a href="http://www.armorall.com/about-us/history">http://www.armorall.com/about-us/history</a>
The Armor All/STP Products Company
The World-Tree Projec
2016
Anne-Kathrin Schoerner
Logo (c) 2016 The Armor All/STP Products Company
<a href="http://www.armorall.com/"><span>http://www.armorall.com/</span></a>
jpg
English
Still Image
http://www.worldtreeproject.org/document/1912
Modern
Vintage Viking Aftershave
Branding
Vintage Viking aftershave for men, featuring a horned helmet as its logo. Seen in Arthur Mayne's Bar in Cork.
Unknown
The World-Tree Project
September 2016
Chris Cook
Image public domain
jpg
English
Still Image
http://www.worldtreeproject.org/document/1911
Cork
Ireland
Modern
Viking Horses (Icelandic Company)
Branding
This company offers horse riding tours in the Reykjavik area, and draws on the Viking origin of Iceland's distinctive breed of horses in their branding and logo, which features Sleipnir (Odin's eight-legged horse).
Viking Horses
http://vikinghorses.is/
Viking Horses
2016
Alison Killilea
© 2014 Viking Horses. All rights reserved
http://vikinghorses.is/
website
English
Modern Icelandic
hyperlink
http://vikinghorses.is/
Iceland
Modern
Viking ship floor motif - Oslo City Hall
Viking ships
This motif featuring Viking ships was photographed in Oslo City Hall in 2006. Thank you to Love Archaeology and Royst for information about the location of this item.
Mark Philip
The World-Tree Project
2006
Mark Philip
Image public domain
jpg
Still Image
http://www.worldtreeproject.org/document/1901
Norway
Oslo
Modern
Logo of Yara International
Branding
According to their website, Yara is "the world’s largest producer of ammonia, nitrates and NPKs, providing the foundation of Yara’s fertilizer and industrial solutions'. The website at http://yara.com/media/multimedia_library/logo/ explains the development of the logo: "The name Yara stems from an old runic symbol and the word “jardar” in the old Norse language of the Vikings. It means a good harvest — a good year. The image of the Viking ship that’s been a part of our logo for almost 100 years represents our heritage and our endless quest for knowledge." The website also includes a nice illustration of the logo as it developed.
Yara
http://yara.com/
Yara
2016
Tom Birkett. Yara logo seen in Ringaskiddy, Cork.
(c) Yara. All rights reserved.
http://yara.com/
jpg
Norwegian
Still Image
http://www.worldtreeproject.org/document/1873
Norway
Ireland
Modern
Viking folding bike
Branding
Folding 'viking' bike produced by the Viking Cycles company which was based in Derry, and was bought by Manchester-based Avocet Sports. Their logo was once a Viking Ship. Item submitted by Elena Coderoni.
Avocet Sports
The World-Tree Project
2016
Elena Coderoni
(c) Avocet Sports. All rights reserved (marketing image for illustrative purposes only)
<a href="http://www.avocetsports.co.uk/viking">http://www.avocetsports.co.uk/viking</a>
jpg
English
Still Image
http://www.worldtreeproject.org/document/1872
England
Modern