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Viking Schnaps
Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)
'Norway - Enjoy Your Trip Go by Ship' poster
A poster from 1957 by Trygve B. Pedersen for Norwegian American Line, with the slogan ''Norway - Enjoy Your Trip Go By Ship'.
Loki Mountain Bike
The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.
Kayak Pyranha Loki
A kayak model named for Loki.
Thor Motocross
Protective gear and clothing for Motocross. Branded with the name of Thor, but there is no explanation for the choice on the site.
Odin - IT Cloud Services
An IT company trading on the name of Odin. Nothing on the website explains why they have chosen the Norse god's name for their company.
Freya Lingerie
The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.
TYR Swimwear
TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.
Ymir Sanitary Ware
A company making sanitary ware that appears to be named for the Norse giant Ymir.
'See the Lands of the Vikings' Vintage Poster
Poster from the 1930s advertising Scandinavia as a travel destination with the slogan 'See the Lands of the Vikings'. A. Bortzells TR. AB. STMLN
Liebig Company Advert for Meat Extract using Freya
Liebig Company used a series of images of Old Norse gods and heroes to advertise their meat products in the late nineteenth century, some influenced by Wagner's 'Der Ring des Nibelungen'. The company was headquartered in London.
Irish 'Viking' hat souvenir
An Ireland souvenir hat seen in Cork airport, with Viking horns.
Logo of Rover Company
Rover started as a bike manufacturer in 1878 and began manufacturing cars in 1904 until 2005. The Viking ship logo appears on Rover cars from 1929 onwards.
20.6% proof Jyde Mjød [Jutland Mead]
On the gift table at a party in Jutland, Denmark: Jyde Mjød [Jutland Mead] from Dansk Mjød [Danish Mead]. 20.6%. Fermented honey with hops & bitter.
Odins Haddeby - Cafe, Restaurant, Beer Garden
Odins Haddeby is the cafe, restaurant and beer garden located in the vicinity of the Hedeby Viking Museum.
Wunderbar Vikings - WUNDERBAR!
Old Commercial featuring Vikings and chocolate.
Viking Roses
Viking Roses use a longship as their logo with a Danish flag. They are marketed as 'True Vikings: enduring, vigorous, healthy and CHARMING'. The brand thus plays on the strength and allure of Vikings.
Voluspa perfume
Perfume named for 'the mythical Viking story about Thor and Odin. Not just for superheroes, we loved that it is also known as wisdom or the name for a goddess of wisdom.'
The brand trades on the name of the Eddic poem Völuspá.
The brand trades on the name of the Eddic poem Völuspá.
Replica Viking ship 'Aslak' photographed at Rørvig Harbour
A 30m replica ship based on the ninth or tenth-century Ladby ship burial in the Roskilde Fjord. It was reconstructed by Viking Tours. The boat can be sailed but also has a motor, and can be hired out for tours.
Replica Viking ship 'Nidhug', photographed at the 'Kongens Togt' festival
A 2/3 sized replica touring ship based on the Norwegian Gokstad ship (c. 900), and produced by Viking Tours. The boat can be sailed but also has a motor, and can be hired out for tours.