Browse Items (286 total)

  • Tags: Branding

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Viking Schnaps is an alcoholic drink available in various flavours that are named for the Norse gods. Its tagline is 'Pure natural drink for real Vikings)

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A poster from 1957 by Trygve B. Pedersen for Norwegian American Line, with the slogan ''Norway - Enjoy Your Trip Go By Ship'.

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The Loki mountain bike, named for the Norse god, is marketed as being like Loki in that it can be all things to all people.

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A kayak model named for Loki.

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Protective gear and clothing for Motocross. Branded with the name of Thor, but there is no explanation for the choice on the site.

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An IT company trading on the name of Odin. Nothing on the website explains why they have chosen the Norse god's name for their company.

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The Freya brand of lingerie makes more sense than some examples of appropriation of Norse themes.

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TYR swimwear, because sport is war! A range of swim- and sportswear named for the Norse god of war.

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A company making sanitary ware that appears to be named for the Norse giant Ymir.

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Poster from the 1930s advertising Scandinavia as a travel destination with the slogan 'See the Lands of the Vikings'. A. Bortzells TR. AB. STMLN

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Liebig Company used a series of images of Old Norse gods and heroes to advertise their meat products in the late nineteenth century, some influenced by Wagner's 'Der Ring des Nibelungen'. The company was headquartered in London.

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An Ireland souvenir hat seen in Cork airport, with Viking horns.

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Rover started as a bike manufacturer in 1878 and began manufacturing cars in 1904 until 2005. The Viking ship logo appears on Rover cars from 1929 onwards.

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Advertising outside kulturhistorisk museum in Oslo. The posters feature the Gjermundbu helmet, treasure and a sword, thus evoking the Viking Age very strongly. The Viking Age exhibits within the museum are diverse, but the advertising focuses only on…

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On the gift table at a party in Jutland, Denmark: Jyde Mjød [Jutland Mead] from Dansk Mjød [Danish Mead]. 20.6%. Fermented honey with hops & bitter.

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Odins Haddeby is the cafe, restaurant and beer garden located in the vicinity of the Hedeby Viking Museum.

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Viking Roses use a longship as their logo with a Danish flag. They are marketed as 'True Vikings: enduring, vigorous, healthy and CHARMING'. The brand thus plays on the strength and allure of Vikings.

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Perfume named for 'the mythical Viking story about Thor and Odin. Not just for superheroes, we loved that it is also known as wisdom or the name for a goddess of wisdom.'

The brand trades on the name of the Eddic poem Völuspá.

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Café Sejd is locates on Gormstorv 7a in Jelling (Denmark).

Word 'sejd' (ON seiðr) is name of complex magic practices, which (according to the written sources) have been used by the gods (e.g. Odin, Freya), supernatural beings and people (mainly…

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Official website of a Polish sport's and outdoors clothing brand.
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